Marketing
Paid Ads

First campaigns on Google & Meta without burning cash.

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  1. 01

    Launch your first Meta (Facebook/Instagram) ad

    A step-by-step first campaign on a small daily budget, no wasted spend.

    14 min·7 steps
  2. 02

    Set up your first Google Search ad

    Reach people at the exact moment they're searching for what you sell, a $10/day starter campaign.

    12 min·8 steps
  3. 03

    Read your ad metrics without a marketing degree

    The only 5 numbers you need to look at to know if an ad is working.

    7 min·7 steps
  4. 04

    Retarget window shoppers (the cheapest ads you'll run)

    Turn website visitors who didn't buy into customers with retargeting ads.

    9 min·7 steps
  5. 05

    Write ad copy that outperforms a designer

    The 4-line formula that consistently beats fancy creative on Meta and Google.

    7 min·6 steps
  6. 06

    Launch your first YouTube video ad

    YouTube ads on a $10/day budget: setup, script, and creative.

    12 min·7 steps
  7. 07

    Set up conversion tracking properly

    Without this, you're flying blind. With it, you know exactly what makes money.

    9 min·7 steps
  8. 08

    Scale ad budgets without waste

    The proven method to double an ad budget without breaking performance.

    8 min·7 steps
  9. 09

    Create a Meta Lead Ad (Instant Form)

    Capture emails and phone numbers directly inside Facebook/Instagram, no landing page needed. Works for B2B (demos, consults) and B2C (waitlists, samples).

    11 min·8 steps
  10. 10

    Connect Meta Lead Ads to your CRM

    Auto-send new leads from Meta into HubSpot, Salesforce, Zoho, or a Google Sheet. Zero manual downloads. Essential for B2B teams.

    10 min·8 steps
  11. 11

    Pull a weekly Google Ads report (auto-emailed to you)

    The exact 5-metric report you should see every Monday morning, automated so you never open Google Ads mid-week.

    8 min·7 steps
  12. 12

    Run your first LinkedIn ad (B2B)

    LinkedIn CPMs are expensive but the audience precision is unmatched. The right setup for high-ticket B2B businesses only.

    13 min·9 steps