Guide
Optimise your listing for voice search
Make sure Siri, Alexa, and Google Assistant recommend YOUR business.
Use conversational phrases in your description
Voice searches are questions: 'Who does emergency plumbing near me?' Add that phrase and its answer somewhere in your business description or on your website.
Nail your primary category
Voice assistants rely almost entirely on the primary category. 'Restaurant' loses to 'Italian restaurant' loses to 'Neapolitan pizzeria'. Pick specifically.
Add a FAQ to your website
Voice assistants pull answers from FAQ schema. Create a Frequently Asked Questions page answering: what do you do, where are you, when are you open, how much does it cost, do you take walk-ins.
Keep phone number and hours perfectly accurate
The #1 reason voice search skips your business is inconsistent NAP (Name, Address, Phone) across the web. Check Yelp, Facebook, Bing, and Apple Maps match your GMB exactly.
Encourage reviews that mention what you do
'Great pizza' beats 'great place'. When asking for reviews, gently prompt: 'Feel free to mention what you ordered'. Voice search results favour listings whose reviews contain topical keywords.
That’s the whole thing.
Keep going
What to read next
- 01
Google My Business
Create your Google Business Profile
Get your business on Google Maps and Search so nearby customers can find, call, and visit you.
- 02
Google My Business
Get more 5-star reviews on Google
A repeatable, non-spammy system for asking happy customers to leave reviews.
- 03
Google My Business
Add photos & posts that actually get clicks
Use the GMB photo, post, and product features to keep your listing feeling fresh.