Guide
Set up a Pinterest Business account
For visual businesses (interiors, food, fashion, weddings), Pinterest is a hidden traffic goldmine.
Sign up for Pinterest Business
Go to business.pinterest.com, sign up (or convert existing personal account). Free forever. Adds analytics and the ability to run ads later.
Claim your website
Settings, Claim, enter your domain. Pinterest gives you a snippet to add to your site's <head>. This attributes any pin from your site back to you and boosts distribution.
Design your first 15 pins
Vertical 2:3 ratio (1000x1500 px). Use Canva Pinterest templates. Big readable text, one clear image. Each pin should link to a different blog post or product page.
Create 5 relevant boards
Not '#bakery'. Specific boards like 'Small kitchen bakery setup', 'Wedding cake ideas', 'Sourdough recipes'. Each board is a mini SEO landing page inside Pinterest.
Add keywords to every pin description
Pinterest is a search engine. Write 200-character descriptions with the exact phrases people search: 'small wedding cake ideas for 20 guests, buttercream, austin tx'.
Pin consistently, at least 5x a week
Pinterest rewards accounts that pin regularly. Use Tailwind (free tier) or Pinterest's native scheduler to automate. Consistency beats frequency spikes.
That’s the whole thing.
Keep going
What to read next
- 01
Social Media
Set up an Instagram Business account
Convert your account to a business profile, add a proper bio, and set up insights.
- 02
Social Media
Create a Facebook Business Page
Set up a Facebook Page from scratch, the right way, without mixing it into your personal profile.
- 03
Social Media
Set up a LinkedIn Company Page
For B2B or professional services businesses, LinkedIn is where buyers actually research you.