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Guide

Set up a LinkedIn Company Page

For B2B or professional services businesses, LinkedIn is where buyers actually research you.

6 min read·6 steps
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  1. Create the Company Page

    From your personal LinkedIn, click Work (top right) → Create a Company Page → Small Business. You'll need a verified email on your business domain (hello@yourbrand.com) to unlock the full features.

  2. Add logo, tagline, and cover image

    Logo: 300×300 PNG. Tagline: under 120 characters, describe what you do + for whom. Cover: 1128×191, use a real photo of team/product, LinkedIn's default gradient is a red flag.

  3. Write the About section like a landing page

    You get 2000 characters. Structure: what you do (1 line) → who you help (1 line) → outcomes you deliver (3 bullets) → who's on the team (1 line) → clear call to action (website, book a call).

  4. Invite up to 250 connections/month to follow

    As Page admin, use 'Invite connections', LinkedIn gives you 250 free credits a month. Invite only people who'd genuinely care (past clients, current team, industry contacts). Non-accepted invites return credits back.

  5. Post once a week, but from your personal profile

    Company Page posts get 5–10× less reach than personal posts on LinkedIn. Have the founder post as themselves and tag the Company Page. Company Page mostly acts as a credibility anchor.

  6. Add team members via 'People'

    Ask your team to update their LinkedIn profiles with the correct Company Page (Experience → Company). Each employee's profile then links back, LinkedIn treats this as strong social proof.

That’s the whole thing.

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