Guide
Build a content calendar you'll actually stick to
A batched, 4-week template that eliminates 'what should I post today?' forever.
Decide 3 content pillars
Pick 3 themes your business talks about. Example bakery: 1) behind the scenes, 2) customer wins, 3) baking tips. Every post fits into one pillar. Prevents randomness.
Pick a realistic cadence
Not '5 platforms daily'. Start with: 3 posts per week, one platform (Instagram OR TikTok). Master consistency first, expand later.
Batch shoot content once a week
Set aside 2 hours every Monday. Shoot content for the whole week in one sitting. Change outfits, change backdrops. Batching is the secret to sustained output.
Schedule with a free tool
Use Meta Business Suite (free) for Instagram/Facebook. Later.com free tier for TikTok/Pinterest. Schedule 4 weeks at a time on Sunday evening.
Leave 20% for reactive posts
Trending audios, breaking news in your niche, or customer stories. Don't over-plan, leave gaps for spontaneous posts.
Review monthly, don't over-optimise weekly
First Monday of every month, look at what performed best. Do more of that. Stop what died. Don't kill a series after 2 posts, give it 4 weeks minimum.
That’s the whole thing.
Keep going
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