Guide
Raise your prices without losing customers
Increase prices confidently, with a process that keeps most customers on board.
Give existing customers advance notice
A short heads-up, even two to four weeks, feels respectful and gives customers time to plan rather than feeling ambushed.
Explain the reason briefly
A one-line reason, rising costs, added value, improved service, makes the change feel reasonable rather than arbitrary.
Consider grandfathering long-term customers
Locking in loyal, early customers at their existing rate for a period preserves goodwill while new customers pay the updated price.
Pair the increase with something new
An improvement to the product or service alongside the price change makes the increase feel earned rather than just a cost pass-through.
That’s the whole thing.
Keep going
What to read next
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Set a price that reflects your costs and value, not just a guess at what feels fair.
- 02
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Know your numbers: margin, markup, and breakeven
Learn the three numbers that tell you whether the business is actually working.
- 03
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Spot which products or services are actually making money
Look past total revenue to find out what's genuinely profitable, and what's quietly costing you.