Guide
Set up an abandoned cart email sequence
Recover 15 to 30% of lost sales with a simple 3-email automation.
Enable cart tracking on your store
Shopify, WooCommerce, and BigCommerce have built-in abandoned cart triggers. Klaviyo/Mailchimp integrate with a click. Confirm the integration is receiving cart events.
Email 1: gentle reminder (1 hour later)
Subject: 'You left something behind'. Show the product image, price, and a 'Complete your order' button. No discount yet, they may just have gotten distracted.
Email 2: social proof (24 hours later)
Subject: 'Here's what customers say about [product]'. Include 2 short testimonials, product photos, and the same 'Complete order' button. No discount, addressing hesitation.
Email 3: last chance + gentle discount (48 hours)
Subject: '10% off if you decide today'. Offer a small, time-limited discount. First 2 emails cover people who forgot; this covers price-sensitive undecideds.
Personalise product image
The email must show the exact product they left. Generic 'your cart is waiting' emails recover 5%. Emails showing the specific product recover 20 to 30%.
Cap at 3 emails
More than 3 = harassment. If they don't buy by email 3, let it go. Add them to your regular list and they may buy something else later.
That’s the whole thing.
Keep going
What to read next
- 01
Email Marketing
Send your first email newsletter (Mailchimp)
From zero to a subscriber list and your first sent campaign, in under an hour.
- 02
Email Marketing
Set up a welcome email sequence
Turn brand-new subscribers into customers with a 3-email automated welcome flow.
- 03
Email Marketing
Grow your email list from zero to 100
The first 100 subscribers are the hardest. Here's exactly how to get them.