Guide
Choose brand fonts that pair well
Free font pairings that make small brands look intentional.
Pick 2 fonts max: one display + one body
Display: headings, large moments, quotes. Body: paragraphs, long text. Never mix 3 fonts, it's the fastest way to look amateur.
Match personality to your brand
Warm/editorial: Cormorant Garamond + Outfit. Modern/tech: Inter + JetBrains Mono. Playful: Fraunces + Nunito. Bold/industrial: Anton + Space Mono.
Test contrast, not similarity
A pair that looks 'same-same' is boring. A pair that contrasts (serif + sans, thin + bold, geometric + humanist) creates hierarchy naturally.
Check licenses
Google Fonts: free for anything. Adobe Fonts: fine with a Creative Cloud subscription. MyFonts / typography houses: some are per-user, per-year. Never assume, always check.
Test at 3 sizes: 14px, 24px, 60px
A font can look great at 60px and terrible at 14px. Body text usually breaks first. Read a full paragraph on your phone before committing.
Save your pairings in a Brand doc
Write down the exact font names, weights (400 regular, 600 semibold, 700 bold), and where to use each. Never guess later, always reference.
That’s the whole thing.
Keep going
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