Analytics & Metrics
Track what matters. Ignore what doesn't.
0 / 6
- 01
Set up Google Analytics 4 correctly
GA4 is confusing on purpose. Here's a straightforward setup for a small business.
11 min·8 steps - 02
The 5 numbers every small business should track weekly
Ignore 50+ dashboards. These 5 tell you if the business is healthy.
8 min·7 steps - 03
Read a customer journey funnel
How to see where potential customers drop off, and fix the biggest leak first.
9 min·7 steps - 04
Set up UTM parameters (so you know what actually works)
5 tiny URL tags that reveal which specific email, post, or ad brought each customer.
6 min·6 steps - 05
Build a simple monthly marketing dashboard
One page. Six numbers. Everything you need to know to decide next month's plan.
8 min·8 steps - 06
Build a weekly marketing report that emails itself
Auto-generate a Monday-morning report pulling from GA4, Google Ads, Meta Ads, and your CRM. Zero manual work after setup.
10 min·8 steps